The Complete Guide to ChatBots for Messenger Marketing Funnels – Part 8: how to design your first Messenger Marketing Funnel

The Complete Guide to ChatBots for Messenger Marketing Funnels – Part 8

How to design your first Messenger Marketing Funnel (without coding): The Basics

What if you could go back to the golden days of email marketing… getting 70% open rates and 30% Click through rates? What would that mean for your business? Right now maketers are getting 80%-90% response rates with Messenger Marketing

Want to know if Messenger Marketing is right for your business?

Get your Messenger Marketing Match Score…

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We’ll be using Many Chat for this example.

If you have an existing facebook page that you want to link the bot to or you can create a new page. Then link the page to Many Chat. (It’s super simple. The ManyChat process guides you through)

Your facebook messenger bot will live at m.me/yourpagename
Ie. m.me/mindheros

Set your default messenger greeting.

This is the first thing that people will see if they come to your general messenger url.
Go to your page settings. Select Messaging and set your default message

Once your message is set, here’s what a visitor will see on your welcome page:

Set your Messenger image

This is the image that everyone will in search and when interacting with your bot. Messenger displays the profile picture from your page. Remember – even though your page profile picture is square, your Messenger profile picture is circular.

Navigate to your Facebook Page and set your profile image:

Double check how it looks in Messenger

Create your main menu

This is the persistent menu that will always show in facebook messenger Make sure to include a way to get in touch with a human – just in case :)

The Top Menu is limited to 3 Items & SubMenus to 5 items

Set your welcome message

This will be the first thing people see after hitting get started. Typically you’ll want to connect it to your main messenger sequence. (I’ll show you how to do that below)

Create your first Messenger Sequence

Go to Automation —> Sequences —-> Create New sequence

Wait… Before you do anything else.
Delete all the message that are in there already. This will make your life simpler later on.

Your first sequence message:

A quick intro to the sequence. If you’ve promised anything to opt-in (like a content upgrade).
You’ll want to deliver it here.

But you can’t stop there…
Unlike email you can’t just keep writing.

The point of messenger is interaction.

The only way someone gets all of your message is if each Call to action (CTA) is VERY compelling.

Buttons Vs Quick Replies

Both work for calls to action. But there are some distinct differences.
I tend to use buttons where possible. Because they keep the same expected design flow.

But there are certain situations where only a quick reply will do.

Button:

Limit 3 buttons per card
20 Character limit
Can only use Emojis not images
User can click any button again at any time
Appear to be attached to the card

Quick Reply

Limit 11 at one time
20 character limit
Can use both Emojis and Images
Disappears after clicking. No going back.
Appear ONLY at the bottom after all other content

How buttons appear vs. quick replies.
Here’s what a user would see on desktop:

Here’s what the same person would see viewing the same message on mobile:

Create your first Button

Title your CTA button. And create a new message in your sequence.

For now you MUST select a primary action when the user presses the button.

Either:

Reply with message

Open website

Call Phone Number
Open Share window.

Now can keep adding messages till you’re happy with the sequence.

Mixing in images, text, cards and other elements.
All of which are explained below.

2 Common Questions

How long should My Messages Be?

Short and punchy works best.
No more than 2-3 short sentences.
Whitespace is your friend.

How long should My Sequences Be?

Same. Make ‘em short and punchy especially at first.

Say 3-5 user actions ish

You can get away with longer sequences with a more engaged audience who has been following you for a while.

Easy Guide to all the Facebook Conversational Elements

FB interactions inspired by:
https://chatbotsmagazine.com/cheat-sheet-all-facebook-chatbot-interactions-4b14e4e00178

Take Me to Part 9:

<!— Guide Navigation Part –><!– [et_pb_line_break_holder] –><!– [et_pb_line_break_holder] –><div class="ultimate navigation closed"><!– [et_pb_line_break_holder] –> <ul class="menu top"><!– [et_pb_line_break_holder] –> <li><a href="https://mindheros.com/" target="_blank"><span class="part"><img src="https://mindheros.com/wp-content/uploads/2017/04/unibotV2-reverse.png" alt="The Complete Guide To Chatbots For Messenger Marketing Funnels"></span><span class="title"><h3 style="margin-top:18px;font-weight:normal;text-transform:none;">The Complete Guide To Chatbots For Messenger Marketing Funnels</h3><h4 style="font-family: lobster, playfair display, helvetica !important;">MindHeros & BotUnicorn</h4></span><div class="clear"></div></a></li><!– [et_pb_line_break_holder] –> </ul><!– [et_pb_line_break_holder] –> <ul class="menu mobile-top" id="mobile-nav"><!– [et_pb_line_break_holder] –> <li><span class="part"><img src="https://mindheros.com/wp-content/uploads/2017/04/unibotV2-reverse.png" alt="The Complete Guide To Chatbots For Messenger Marketing Funnels"></span><span class="title"><h4 style="font-family:'lobster, playfair display, helvetica' !important; max-width: 80%;padding-top:20px;">MindHeros & BotUnicorn</h4></span><div class="burger"></div><div class="clear"></div></li><!– [et_pb_line_break_holder] –> </ul><!– [et_pb_line_break_holder] –> <ul class="menu" data-magellan data-sticky ><!– [et_pb_line_break_holder] –> <li><!– [et_pb_line_break_holder] –> <a class="tab1" href="https://mindheros.com/chatbot-marketing/"><!– [et_pb_line_break_holder] –> <span class="part">1</span><!– [et_pb_line_break_holder] –> <span class="title copy-heavy"><!– [et_pb_line_break_holder] –> <h3>Introduction</h3><!– [et_pb_line_break_holder] –> <h4>Guide To Chatbots For Messenger Marketing Funnels</h4><!– [et_pb_line_break_holder] –> </span><!– [et_pb_line_break_holder] –> <div class="clear"></div><!– [et_pb_line_break_holder] –> </a><!– [et_pb_line_break_holder] –> </li><!– [et_pb_line_break_holder] –> <li><!– [et_pb_line_break_holder] –> <a href="https://mindheros.com/chatbot-basics/"><!– [et_pb_line_break_holder] –> <span class="part">2</span><!– [et_pb_line_break_holder] –> <span class="title copy-heavy"><!– [et_pb_line_break_holder] –> <h3>Part 2</h3><!– [et_pb_line_break_holder] –> <h4>What are Chatbots And Messenger Marketing Funnels?</h4><!– [et_pb_line_break_holder] –> </span><!– [et_pb_line_break_holder] –> <div class="clear"></div><!– [et_pb_line_break_holder] –> </a><!– [et_pb_line_break_holder] –> </li><!– [et_pb_line_break_holder] –> <li><!– [et_pb_line_break_holder] –> <a href="https://mindheros.com/chatbots-opportunity/"><!– [et_pb_line_break_holder] –> <span class="part">3</span><!– [et_pb_line_break_holder] –> <span class="title copy-heavy"><!– [et_pb_line_break_holder] –> <h3>Part 3</h3><!– [et_pb_line_break_holder] –> <h4>The Messenger Marketing Opportunity</h4><!– [et_pb_line_break_holder] –> </span><!– [et_pb_line_break_holder] –> <div class="clear"></div><!– [et_pb_line_break_holder] –> </a><!– [et_pb_line_break_holder] –> </li><!– [et_pb_line_break_holder] –> <li><!– [et_pb_line_break_holder] –> <a href="https://mindheros.com/messenger-cmo/"><!– [et_pb_line_break_holder] –> <span class="part">4</span><!– [et_pb_line_break_holder] –> <span class="title copy-heavy"><!– [et_pb_line_break_holder] –> <h3>Part 4</h3><!– [et_pb_line_break_holder] –> <h4>Messenger Marketing for CMOs</h4><!– [et_pb_line_break_holder] –> </span><!– [et_pb_line_break_holder] –> <div class="clear"></div><!– [et_pb_line_break_holder] –> </a><!– [et_pb_line_break_holder] –> </li><!– [et_pb_line_break_holder] –> <li><!– [et_pb_line_break_holder] –> <a href="https://mindheros.com/chatbots-marketers/"><!– [et_pb_line_break_holder] –> <span class="part">5</span><!– [et_pb_line_break_holder] –> <span class="title copy-heavy"><!– [et_pb_line_break_holder] –> <h3>Part 5</h3><!– [et_pb_line_break_holder] –> <h4>How Marketers can use Messenger Funnels</h4><!– [et_pb_line_break_holder] –> </span><!– [et_pb_line_break_holder] –> <div class="clear"></div><!– [et_pb_line_break_holder] –> </a><!– [et_pb_line_break_holder] –> </li><!– [et_pb_line_break_holder] –> <li><!– [et_pb_line_break_holder] –> <a href="https://mindheros.com/messenger-challenges/"><!– [et_pb_line_break_holder] –> <span class="part">6</span><!– [et_pb_line_break_holder] –> <span class="title copy-heavy"><!– [et_pb_line_break_holder] –> <h3>Part 6</h3><!– [et_pb_line_break_holder] –> <h4>Messenger Marketing Challenges</h4><!– [et_pb_line_break_holder] –> </span><!– [et_pb_line_break_holder] –> <div class="clear"></div><!– [et_pb_line_break_holder] –> </a><!– [et_pb_line_break_holder] –> </li><!– [et_pb_line_break_holder] –> <li><!– [et_pb_line_break_holder] –> <a href="https://mindheros.com/guide/chatbot-tools/"><!– [et_pb_line_break_holder] –> <span class="part">7</span><!– [et_pb_line_break_holder] –> <span class="title copy-heavy"><!– [et_pb_line_break_holder] –> <h3>Part 7</h3><!– [et_pb_line_break_holder] –> <h4>Tools to build your Messenger Marketing Funnel</h4><!– [et_pb_line_break_holder] –> </span><!– [et_pb_line_break_holder] –> <div class="clear"></div><!– [et_pb_line_break_holder] –> </a><!– [et_pb_line_break_holder] –> </li><!– [et_pb_line_break_holder] –> <li><!– [et_pb_line_break_holder] –> <a href="https://mindheros.com/messenger-funnel-basics/"><!– [et_pb_line_break_holder] –> <span class="part">8</span><!– [et_pb_line_break_holder] –> <span class="title copy-heavy"><!– [et_pb_line_break_holder] –> <h3>Part 8</h3><!– [et_pb_line_break_holder] –> <h4>How to design your first Messenger Marketing Funnel</h4><!– [et_pb_line_break_holder] –> </span><!– [et_pb_line_break_holder] –> <div class="clear"></div><!– [et_pb_line_break_holder] –> </a><!– [et_pb_line_break_holder] –> </li><!– [et_pb_line_break_holder] –> <li><!– [et_pb_line_break_holder] –> <a href="https://mindheros.com/advanced-messenger-tactics/"><!– [et_pb_line_break_holder] –> <span class="part">9</span><!– [et_pb_line_break_holder] –> <span class="title copy-heavy"><!– [et_pb_line_break_holder] –> <h3>Part 9</h3><!– [et_pb_line_break_holder] –> <h4>Advanced Messenger Marketing Funnel Creation Tactics:</h4><!– [et_pb_line_break_holder] –> </span><!– [et_pb_line_break_holder] –> <div class="clear"></div><!– [et_pb_line_break_holder] –> </a><!– [et_pb_line_break_holder] –> </li><!– [et_pb_line_break_holder] –> <li><!– [et_pb_line_break_holder] –> <a href="https://mindheros.com/messenger-funnel-leads/"><!– [et_pb_line_break_holder] –> <span class="part">10</span><!– [et_pb_line_break_holder] –> <span class="title copy-heavy"><!– [et_pb_line_break_holder] –> <h3>Part 10</h3><!– [et_pb_line_break_holder] –> <h4>How to Get People in to Your Funnel</h4><!– [et_pb_line_break_holder] –> </span><!– [et_pb_line_break_holder] –> <div class="clear"></div><!– [et_pb_line_break_holder] –> </a><!– [et_pb_line_break_holder] –> </li><!– [et_pb_line_break_holder] –> <li><!– [et_pb_line_break_holder] –> <a href="https://mindheros.com/chatbots-bonus"><!– [et_pb_line_break_holder] –> <span class="part">🦄</span><!– [et_pb_line_break_holder] –> <span class="title copy-heavy"><!– [et_pb_line_break_holder] –> <h3>Bonus</h3><!– [et_pb_line_break_holder] –> <h4>How to make your Messenger Marketing Funnel Awesome – Checklist</h4><!– [et_pb_line_break_holder] –> </span><!– [et_pb_line_break_holder] –> <div class="clear"></div><!– [et_pb_line_break_holder] –> </a><!– [et_pb_line_break_holder] –> </li><!– [et_pb_line_break_holder] –><!– [et_pb_line_break_holder] –> </ul><!– [et_pb_line_break_holder] –> <div class="background"></div><!– [et_pb_line_break_holder] –></div><!– [et_pb_line_break_holder] –><!– [et_pb_line_break_holder] –>