The Complete Guide to ChatBots for Messenger Marketing Funnels – Part 6
Messenger Marketing Challenges
What if you could go back to the golden days of email marketing… getting 70% open rates and 30% Click through rates? What would that mean for your business? Right now maketers are getting 80%-90% response rates with Messenger Marketing
Want to know if Messenger Marketing is right for your business?
Get your Messenger Marketing Match Score…
<!– [et_pb_line_break_holder] –><div class="mcwidget-embed" data-widget-id="43881"></div>
Messenger Marketing Challenges
There are still some big hurdles when it comes to Messenger marketing. Here’s a list of challenges you’ll face when creating a chatbot.
- How to Pair bots with humans (sales, marketing & customer service departments)
- How should the handoff be handled?
- Figuring out where Messenger marketing fits in with the rest of your funnel
- See chapter 4: Multi-touch marketing campaigns
- How do you tag and keep track of your user?
- Creating compelling stories in chat
- How do you translate your educational content and your core story to a bite-sized message?
And still keep the good stuff?
- How do you translate your educational content and your core story to a bite-sized message?
- Creating bots with the right amount of personality
- How do you keep it fun and light? Something the user looks forward to getting – while moving them through the funnel
The language of chat is different
Emojis, images, gifs, short and punchy text…
There’s a special art & science to Messenger Copywriting. It’s different than anything else you’ve created before.
Understand that users WILL get frustrated and prepare for that.
Give people an easy way to get in touch when things go wrong.
Social Intelligence – you’ve got a lot of “private” data. Careful how you use it.
People are still weirded out by the level of personalization we can achieve. You have to be careful how you use the data.
Onboarding / setting expectations for first timers:
The majority of regular non-techy people will have their first chatbot experience with your messenger bot. Guiding them in the correct way is a top priority. If you don’t, your content & company will disappoint.
Inflated expectations (people who know just a bit):
These people often conflate AI with chatbots. We know that’s not the case. But if the person expects your messenger bot to respond perfectly to out of scope questions or messages, they’ll be underwhelmed. Again you have to control the flow of the conversation and design intelligently to combat inflated expectations.
Chat UX:
Making sure not to leave the user hanging. Avoiding hitting conversational dead ends which makes the likelihood of a user dropping off skyrocket.
- Keeping up with message platform requirements
- Facebook – https://developers.facebook.com/docs/messenger-platform/policy-overview
- Subscription broadcast messages can’t contain ads or promotional materials, but can be sent at any time regardless of time passed since last user activity.
- Promotional broadcast messages can contain ads and promotional materials, but can only be sent to subscribers who were active in the past 24 hours.
- Follow-Up Broadcast: After the end of the 24 hour window you have an ability to send “1 follow-up message” to these recipients. After that you won’t be able to send them ads or promotional messages until they interact with you again.
- Constant Platform Chat Element Updates
<script><!– [et_pb_line_break_holder] –> jQuery(document).ready(function() {<!– [et_pb_line_break_holder] –> jQuery("#mobile-nav").click(function() {<!– [et_pb_line_break_holder] –> jQuery(".navigation").toggleClass("closed").toggleClass("opened");<!– [et_pb_line_break_holder] –> });<!– [et_pb_line_break_holder] –> });<!– [et_pb_line_break_holder] –></script>
<!— Guide Navigation Part –><!– [et_pb_line_break_holder] –><!– [et_pb_line_break_holder] –><div class="ultimate navigation closed"><!– [et_pb_line_break_holder] –> <ul class="menu top"><!– [et_pb_line_break_holder] –> <li><a href="https://mindheros.com/" target="_blank"><span class="part"><img src="https://mindheros.com/wp-content/uploads/2017/04/unibotV2-reverse.png" alt="The Complete Guide To Chatbots For Messenger Marketing Funnels"></span><span class="title"><h3 style="margin-top:18px;font-weight:normal;text-transform:none;">The Complete Guide To Chatbots For Messenger Marketing Funnels</h3><h4 style="font-family: lobster, playfair display, helvetica !important;">MindHeros & BotUnicorn</h4></span><div class="clear"></div></a></li><!– [et_pb_line_break_holder] –> </ul><!– [et_pb_line_break_holder] –> <ul class="menu mobile-top" id="mobile-nav"><!– [et_pb_line_break_holder] –> <li><span class="part"><img src="https://mindheros.com/wp-content/uploads/2017/04/unibotV2-reverse.png" alt="The Complete Guide To Chatbots For Messenger Marketing Funnels"></span><span class="title"><h4 style="font-family:'lobster, playfair display, helvetica' !important; max-width: 80%;padding-top:20px;">MindHeros & BotUnicorn</h4></span><div class="burger"></div><div class="clear"></div></li><!– [et_pb_line_break_holder] –> </ul><!– [et_pb_line_break_holder] –> <ul class="menu" data-magellan data-sticky ><!– [et_pb_line_break_holder] –> <li><!– [et_pb_line_break_holder] –> <a class="tab1" href="https://mindheros.com/chatbot-marketing/"><!– [et_pb_line_break_holder] –> <span class="part">1</span><!– [et_pb_line_break_holder] –> <span class="title copy-heavy"><!– [et_pb_line_break_holder] –> <h3>Introduction</h3><!– [et_pb_line_break_holder] –> <h4>Guide To Chatbots For Messenger Marketing Funnels</h4><!– [et_pb_line_break_holder] –> </span><!– [et_pb_line_break_holder] –> <div class="clear"></div><!– [et_pb_line_break_holder] –> </a><!– [et_pb_line_break_holder] –> </li><!– [et_pb_line_break_holder] –> <li><!– [et_pb_line_break_holder] –> <a href="https://mindheros.com/chatbot-basics/"><!– [et_pb_line_break_holder] –> <span class="part">2</span><!– [et_pb_line_break_holder] –> <span class="title copy-heavy"><!– [et_pb_line_break_holder] –> <h3>Part 2</h3><!– [et_pb_line_break_holder] –> <h4>What are Chatbots And Messenger Marketing Funnels?</h4><!– [et_pb_line_break_holder] –> </span><!– [et_pb_line_break_holder] –> <div class="clear"></div><!– [et_pb_line_break_holder] –> </a><!– [et_pb_line_break_holder] –> </li><!– [et_pb_line_break_holder] –> <li><!– [et_pb_line_break_holder] –> <a href="https://mindheros.com/chatbots-opportunity/"><!– [et_pb_line_break_holder] –> <span class="part">3</span><!– [et_pb_line_break_holder] –> <span class="title copy-heavy"><!– [et_pb_line_break_holder] –> <h3>Part 3</h3><!– [et_pb_line_break_holder] –> <h4>The Messenger Marketing Opportunity</h4><!– [et_pb_line_break_holder] –> </span><!– [et_pb_line_break_holder] –> <div class="clear"></div><!– [et_pb_line_break_holder] –> </a><!– [et_pb_line_break_holder] –> </li><!– [et_pb_line_break_holder] –> <li><!– [et_pb_line_break_holder] –> <a href="https://mindheros.com/messenger-cmo/"><!– [et_pb_line_break_holder] –> <span class="part">4</span><!– [et_pb_line_break_holder] –> <span class="title copy-heavy"><!– [et_pb_line_break_holder] –> <h3>Part 4</h3><!– [et_pb_line_break_holder] –> <h4>Messenger Marketing for CMOs</h4><!– [et_pb_line_break_holder] –> </span><!– [et_pb_line_break_holder] –> <div class="clear"></div><!– [et_pb_line_break_holder] –> </a><!– [et_pb_line_break_holder] –> </li><!– [et_pb_line_break_holder] –> <li><!– [et_pb_line_break_holder] –> <a href="https://mindheros.com/chatbots-marketers/"><!– [et_pb_line_break_holder] –> <span class="part">5</span><!– [et_pb_line_break_holder] –> <span class="title copy-heavy"><!– [et_pb_line_break_holder] –> <h3>Part 5</h3><!– [et_pb_line_break_holder] –> <h4>How Marketers can use Messenger Funnels</h4><!– [et_pb_line_break_holder] –> </span><!– [et_pb_line_break_holder] –> <div class="clear"></div><!– [et_pb_line_break_holder] –> </a><!– [et_pb_line_break_holder] –> </li><!– [et_pb_line_break_holder] –> <li><!– [et_pb_line_break_holder] –> <a href="https://mindheros.com/messenger-challenges/"><!– [et_pb_line_break_holder] –> <span class="part">6</span><!– [et_pb_line_break_holder] –> <span class="title copy-heavy"><!– [et_pb_line_break_holder] –> <h3>Part 6</h3><!– [et_pb_line_break_holder] –> <h4>Messenger Marketing Challenges</h4><!– [et_pb_line_break_holder] –> </span><!– [et_pb_line_break_holder] –> <div class="clear"></div><!– [et_pb_line_break_holder] –> </a><!– [et_pb_line_break_holder] –> </li><!– [et_pb_line_break_holder] –> <li><!– [et_pb_line_break_holder] –> <a href="https://mindheros.com/guide/chatbot-tools/"><!– [et_pb_line_break_holder] –> <span class="part">7</span><!– [et_pb_line_break_holder] –> <span class="title copy-heavy"><!– [et_pb_line_break_holder] –> <h3>Part 7</h3><!– [et_pb_line_break_holder] –> <h4>Tools to build your Messenger Marketing Funnel</h4><!– [et_pb_line_break_holder] –> </span><!– [et_pb_line_break_holder] –> <div class="clear"></div><!– [et_pb_line_break_holder] –> </a><!– [et_pb_line_break_holder] –> </li><!– [et_pb_line_break_holder] –> <li><!– [et_pb_line_break_holder] –> <a href="https://mindheros.com/messenger-funnel-basics/"><!– [et_pb_line_break_holder] –> <span class="part">8</span><!– [et_pb_line_break_holder] –> <span class="title copy-heavy"><!– [et_pb_line_break_holder] –> <h3>Part 8</h3><!– [et_pb_line_break_holder] –> <h4>How to design your first Messenger Marketing Funnel</h4><!– [et_pb_line_break_holder] –> </span><!– [et_pb_line_break_holder] –> <div class="clear"></div><!– [et_pb_line_break_holder] –> </a><!– [et_pb_line_break_holder] –> </li><!– [et_pb_line_break_holder] –> <li><!– [et_pb_line_break_holder] –> <a href="https://mindheros.com/advanced-messenger-tactics/"><!– [et_pb_line_break_holder] –> <span class="part">9</span><!– [et_pb_line_break_holder] –> <span class="title copy-heavy"><!– [et_pb_line_break_holder] –> <h3>Part 9</h3><!– [et_pb_line_break_holder] –> <h4>Advanced Messenger Marketing Funnel Creation Tactics:</h4><!– [et_pb_line_break_holder] –> </span><!– [et_pb_line_break_holder] –> <div class="clear"></div><!– [et_pb_line_break_holder] –> </a><!– [et_pb_line_break_holder] –> </li><!– [et_pb_line_break_holder] –> <li><!– [et_pb_line_break_holder] –> <a href="https://mindheros.com/messenger-funnel-leads/"><!– [et_pb_line_break_holder] –> <span class="part">10</span><!– [et_pb_line_break_holder] –> <span class="title copy-heavy"><!– [et_pb_line_break_holder] –> <h3>Part 10</h3><!– [et_pb_line_break_holder] –> <h4>How to Get People in to Your Funnel</h4><!– [et_pb_line_break_holder] –> </span><!– [et_pb_line_break_holder] –> <div class="clear"></div><!– [et_pb_line_break_holder] –> </a><!– [et_pb_line_break_holder] –> </li><!– [et_pb_line_break_holder] –> <li><!– [et_pb_line_break_holder] –> <a href="https://mindheros.com/chatbots-bonus"><!– [et_pb_line_break_holder] –> <span class="part">🦄</span><!– [et_pb_line_break_holder] –> <span class="title copy-heavy"><!– [et_pb_line_break_holder] –> <h3>Bonus</h3><!– [et_pb_line_break_holder] –> <h4>How to make your Messenger Marketing Funnel Awesome – Checklist</h4><!– [et_pb_line_break_holder] –> </span><!– [et_pb_line_break_holder] –> <div class="clear"></div><!– [et_pb_line_break_holder] –> </a><!– [et_pb_line_break_holder] –> </li><!– [et_pb_line_break_holder] –><!– [et_pb_line_break_holder] –> </ul><!– [et_pb_line_break_holder] –> <div class="background"></div><!– [et_pb_line_break_holder] –></div><!– [et_pb_line_break_holder] –><!– [et_pb_line_break_holder] –>
